Bargain hunters, brace yourselves: Amazon Prime Day is in full swing.
Until the stroke of midnight PT on Wednesday, July 12, Amazon is rolling out deals that are too good to resist. Prime members are in for a treat with massive markdowns on hot tech items like smart TVs, beauty must-haves, homewares, and more.
Don’t forget to check out the Lightning Deals, where you’ll find offers so compelling they feel like daylight robbery. It’s an opportunity to snap up jaw-dropping deals well before the holiday season, with many items boasting their biggest-ever discounts. Our dedicated editors are trawling through the deals as we speak, updating this list in real-time so you can access the cream of the crop of Prime Day 2023 deals without the infinite scrolling.
Here are some of the hottest Amazon Prime Day Lightning Deals, the best overall bargains of Prime Day, and a selection of unbeatable discounts on beauty products, headphones, air purifiers, kitchen appliances, and more.
Quick Hit Categories
- Amazon Devices & Accessories: Up to 57% off Amazon smart home devices
- Baby & Child: Up to 44% off Graco and Baby Jogger car seats, strollers, and more
- Hair & Beard: Up to 34% off hair and beard trimmers, shavers, razors and more
- Cell Phones & Accessories: Up to 40% off Google Pixel phones, buds, and watch
- Clothing: Up to 62% off Levi’s men’s and women’s jeans and apparel
- Computers & Accessories: Up to 33% off gaming laptops from Asus, MSI, Acer, and more
- Electronics: Up to 50% off select smart 4K TVs
- Furniture: Up to 50% off mattresses from Zinus, Tuft & Needle, Casper, and more
- Grocery & Food: Up to 30% off snacks and drinks from Frito Lay, Gatorade, Quaker, and more
- Headphones & Earbuds: Up to 40% off Bose headphones, speakers, and soundbars
- Home & Kitchen: Up to 60% off iRobot Roomba vacuums, Braava mop, and replenishment kits
- Home Theater: Up to 42% off Sony OLED TVs and home theater systems
- Kitchen & Dining: Up to 64% off YETI coolers and drinkware
- Men’s Watches: Up to 51% off watches from Invicta, Citizen, Bulova, and more
- Patio & Outdoors: Up to 26% off Traeger pellet grills and accessories
- Pet Supplies: Up to 34% off Nutro dog and cat food
- Power Tools: Up to 56% off DEWALT tools and accessories
The Best Amazon Prime Day 2023 Deals
Apple Watch Series 8
Your essential companion for a healthy life is now even more powerful. Advanced sensors provide insights to help you better understand your health. New safety features can get you help when you need it. The bright, Always-On Retina display is easy to read, even when your wrist is down.
Originally $429.00 | 28% Off
Fire TV Stick 4K Max
Dive into 4K Ultra HD cinematic entertainment with a new quad-core 1.8 GHz processor that brings a 40% more powerful experience compared to Fire TV Stick 4K, plus faster app starts and more fluid navigation while switching between apps and searching for content. Enjoy vivid, lifelike colors with support for Dolby Vision, HDR 10, HDR10+, and the immersive audio of Dolby Atmos.
Originally $54.99 | 55% Off
Tuft & Needle Original King Mattress
The Original Mattress delivers body contouring and bounce-back support built with a layer of adaptive foam. The firm feel is perfect for back and stomach sleepers and prevents sinking. The foam is infused with heat-wicking graphite and cooling gel to help pull body heat away from you, while the open-cell construction allows for more air circulation so you sleep cooler and more comfortably throughout the night.
Originally $1,395.00 | 30% Off
Apple iPad 10th Gen
Colorfully reimagined and more versatile than ever, iPad is great for the things you do every day. With an all-screen design, 10.9-inch Liquid Retina display, powerful A14 Bionic chip, superfast Wi-Fi, and four gorgeous colors, iPad delivers a powerful way to create, stay connected, and get things done.
Originally $599.00 | 12% Off
Ring Video Doorbell with Echo Show 5 Bundle
See, hear, and speak to visitors from anywhere with Ring’s best-selling Video Doorbell. Capture clear picture with 1080p HD video with Night Vision and talk to visitors at your door with Two-Way Talk and Quick Replies. Customize your motion settings and get real-time notifications on your phone and tablet, no matter where you are.
Originally $189.98 | 66% Off
Beats Headphones and Earphones
Beats Studio Wireless headphones deliver a premium listening experience with Pure Adaptive Noise Cancelling (Pure ANC) to actively block external noise, and real-time audio calibration to preserve clarity, range, and emotion. It continuously pinpoints sounds to block while automatically responding to individual fit and music playback.
Originally $349.95 | 54% Off
Dyson Vacuums and Air Purifiers
Dyson is a British manufacturer specializing in vacuum cleaners, air purifiers, fans, and hand and hair dryers. They offer a broad selection of stick/handheld vacuums but have also developed canister vacuums and more conventional uprights. Regardless of design, they all feature Dyson’s proprietary cyclone technology, eliminating the need for a dirtbag.
Originally $499.99 | 30% Off
Echo Devices and Smart Home Bundles
This popular smart speaker features a sleek design and an improved LED display that shows the time, weather, song titles, and more. Enjoy enhanced audio for vibrant sound anywhere in your home, stay on track with help from Alexa, and control compatible smart home devices with your motion.
Originally $59.99 | 50% Off
Home Cleaning, Storage, and Laundry Deals
Save big with great deals on popular home cleaning, storage, and laundry items from Ziploc, Mr. Clean, and more.
Originally $59.99 | 36% Off
PCs and Gaming Deals
Take your gaming to the next level with these great deals on gaming PCs, components, consoles, and gaming accessories.
Up to 48% Off
Casper Sleep Original Foam Mattress
Casper is reimagining sleep from the ground up. All of Casper’s sleep products are developed in-house by our award-winning research and development team. The Casper Original Foam mattress is the perfect combination of support and cooling.
Originally $1,695.00 | 30% Off