Top Prime Day 2023 Deals: The Ultimate Guide to Amazon’s Biggest Sale

Bargain hunters, brace yourselves: Amazon Prime Day is in full swing.

Until the stroke of midnight PT on Wednesday, July 12, Amazon is rolling out deals that are too good to resist. Prime members are in for a treat with massive markdowns on hot tech items like smart TVs, beauty must-haves, homewares, and more.

Don’t forget to check out the Lightning Deals, where you’ll find offers so compelling they feel like daylight robbery. It’s an opportunity to snap up jaw-dropping deals well before the holiday season, with many items boasting their biggest-ever discounts. Our dedicated editors are trawling through the deals as we speak, updating this list in real-time so you can access the cream of the crop of Prime Day 2023 deals without the infinite scrolling.

Here are some of the hottest Amazon Prime Day Lightning Deals, the best overall bargains of Prime Day, and a selection of unbeatable discounts on beauty products, headphones, air purifiers, kitchen appliances, and more.

Quick Hit Categories

The Best Amazon Prime Day 2023 Deals

Apple Watch Series 8

Your essential companion for a healthy life is now even more powerful. Advanced sensors provide insights to help you better understand your health. New safety features can get you help when you need it. The bright, Always-On Retina display is easy to read, even when your wrist is down.

Originally $429.00 | 28% Off

Fire TV Stick 4K Max

Dive into 4K Ultra HD cinematic entertainment with a new quad-core 1.8 GHz processor that brings a 40% more powerful experience compared to Fire TV Stick 4K, plus faster app starts and more fluid navigation while switching between apps and searching for content. Enjoy vivid, lifelike colors with support for Dolby Vision, HDR 10, HDR10+, and the immersive audio of Dolby Atmos.

Originally $54.99 | 55% Off

Tuft & Needle Original King Mattress

The Original Mattress delivers body contouring and bounce-back support built with a layer of adaptive foam. The firm feel is perfect for back and stomach sleepers and prevents sinking. The foam is infused with heat-wicking graphite and cooling gel to help pull body heat away from you, while the open-cell construction allows for more air circulation so you sleep cooler and more comfortably throughout the night.

Originally $1,395.00 | 30% Off

Apple iPad 10th Gen

Colorfully reimagined and more versatile than ever, iPad is great for the things you do every day. With an all-screen design, 10.9-inch Liquid Retina display, powerful A14 Bionic chip, superfast Wi-Fi, and four gorgeous colors, iPad delivers a powerful way to create, stay connected, and get things done.

Originally $599.00 | 12% Off

Ring Video Doorbell with Echo Show 5 Bundle

See, hear, and speak to visitors from anywhere with Ring’s best-selling Video Doorbell. Capture clear picture with 1080p HD video with Night Vision and talk to visitors at your door with Two-Way Talk and Quick Replies. Customize your motion settings and get real-time notifications on your phone and tablet, no matter where you are.

Originally $189.98 | 66% Off

Beats Headphones and Earphones

Beats Studio Wireless headphones deliver a premium listening experience with Pure Adaptive Noise Cancelling (Pure ANC) to actively block external noise, and real-time audio calibration to preserve clarity, range, and emotion. It continuously pinpoints sounds to block while automatically responding to individual fit and music playback.

Originally $349.95 | 54% Off

Dyson Vacuums and Air Purifiers

Dyson is a British manufacturer specializing in vacuum cleaners, air purifiers, fans, and hand and hair dryers. They offer a broad selection of stick/handheld vacuums but have also developed canister vacuums and more conventional uprights. Regardless of design, they all feature Dyson’s proprietary cyclone technology, eliminating the need for a dirtbag.

Originally $499.99 | 30% Off

Echo Devices and Smart Home Bundles

This popular smart speaker features a sleek design and an improved LED display that shows the time, weather, song titles, and more. Enjoy enhanced audio for vibrant sound anywhere in your home, stay on track with help from Alexa, and control compatible smart home devices with your motion.

Originally $59.99 | 50% Off

Home Cleaning, Storage, and Laundry Deals

Save big with great deals on popular home cleaning, storage, and laundry items from Ziploc, Mr. Clean, and more.

Originally $59.99 | 36% Off

PCs and Gaming Deals

Take your gaming to the next level with these great deals on gaming PCs, components, consoles, and gaming accessories.

Up to 48% Off

Casper Sleep Original Foam Mattress

Casper is reimagining sleep from the ground up. All of Casper’s sleep products are developed in-house by our award-winning research and development team. The Casper Original Foam mattress is the perfect combination of support and cooling.

Originally $1,695.00 | 30% Off

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